Laura combines her computer engineering background with a specialisation in sports data analytics. With over ten years of experience in the sector, she has worked with football clubs at all levels, helping them turn raw data into concrete decisions. Her approach is always practical: measuring is not enough — you need to know what to do with what you measure. At NeoTactIQ she leads the development of the platform's analytics engine.
Professional experience
2022 – presente
Head of Product & Analytics
NeoTactIQ
Design of the platform's analytics engine, definition of the sports data model and coordination of the product development team.
2017 – 2022
Senior Sports Data Analyst
Data Sports Analytics
Development of performance prediction models for first and second division clubs. Implementation of KPI dashboards for sporting directors.
2014 – 2017
Junior Performance Analyst
FC Metrics Solutions
Collection and analysis of match and training data. Preparation of scouting reports and opponent analysis.
Education
- 13
Computer Engineering
Universidad Politécnica de Madrid · 2013
- 15
Master in Sports Data Analysis
Johan Cruyff Institute · 2015
Laura's articles
From Excel to software: modernizing data management in grassroots football
Most grassroots football clubs manage their information with spreadsheets and WhatsApp groups. There is a better way, and you don't need to be a professional club to adopt it.
The KPIs every sporting director must track in their football club
Without data, there is no sporting direction: there is intuition-based management. These are the key indicators that distinguish a growing club from a stagnant one.
Digital scouting: how to modernise talent recruitment in your club
Traditional scouting, based on paper notes and the scout's memory, is running out of time. Clubs that have already made the leap to digital scouting identify talent faster and more effectively. Here is the path.
Financial management in semi-professional clubs: common mistakes and how to avoid them
Finance is the Achilles heel of most semi-professional clubs. Not for lack of money, but for lack of control and visibility. Here are the most common mistakes we see and how to fix them.